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A letter from Garry Friedman

Chairmain & CEO

ULTIMATELTY, it

COMES DOWN TO TASTE

Steve Jobs

In a 1995 interview found shortly his death in

2011, Steve Jobs, Who had yet not returned to lead Apple

from near bunckruptcy to become the most valuable

company in the world, was asked, "What is

difference between Apple and Microsoft", and how do

you know what's the right direction?" he pondered for a

moment, looked up and said, "Ultimately, it comes down

to taste?"

"It comes down to exposing yourself tothe best things

human have done, and then incorporating those things

into what are you doing."